Digital Marketing Executive

The Candidate is responsible for planning, executing, and managing online marketing campaigns across various channels like social media, SEO, and email to promote a company's products or services.

Key duties include creating content, monitoring campaign performance using analytics tools, and optimizing strategies to drive brand awareness, website traffic, and lead generation. 

Core responsibilities

• Campaign management: Plan, launch, and manage digital marketing campaigns across channels like social media, email, and paid advertising (e.g., Google Ads, Facebook Ads). 
• Content creation: Develop engaging content for blogs, social media posts, and newsletters that aligns with brand messaging. 
• SEO/SEM: Conduct keyword research and implement SEO/SEM strategies to improve search rankings and drive organic traffic. 
• Performance analysis: Use web analytics tools (like Google Analytics) to track, measure, and report on campaign performance, identifying trends and insights to optimize future efforts. 
• Website optimization: Work to optimize the company website for user experience and to increase online traffic and conversions. 
• Audience engagement: Manage online communications, build a strong social media presence, and engage with customers on various platforms. 

Key skills

• Analytical skills: Ability to analyze data to measure success, identify trends, and provide actionable insights. 
• Content creation: Skills in writing, graphic design, or video production to create compelling marketing materials. 
• Technical proficiency: Experience with digital marketing tools such as Google Analytics, social media management platforms, and paid ad managers. 
• Strategic thinking: Ability to develop and execute long-term marketing strategies that align with business goals. 
• Collaboration: Ability to work effectively with other teams like sales, design, and development.