Digital Marketing Executive

A Digital Marketing Executive for a doctor manages the online presence of a medical practice to attract, engage, and retain patients. Key responsibilities include managing social media (Instagram, Facebook, YouTube), SEO, and Google My Business, creating health-focused content, and running paid ads. They often handle video content, such as Reels, patient testimonials, and health tips, while ensuring compliance with medical advertising regulations. 

Key Responsibilities & Core Functions

• Social Media Management: Actively managing platforms like Instagram, Facebook, and YouTube to build the doctor's personal brand and, in some cases, utilizing tools like ChatGPT for content generation.
• Content Creation: Developing educational content, patient testimonials, and videos (Reels, shorts) that educate on health topics and boost engagement.
• SEO & Local Visibility: Optimizing the doctor's website and maintaining a Google My Business profile for local search visibility.
• Paid Advertising: Running campaigns on Google AdWords and social platforms to drive patient appointments.
• Analytics & Reporting: Monitoring campaign performance, tracking lead generation, and providing weekly feedback on patient acquisition. 

Required Skills and Experience

• Technical Skills: Proficiency in SEO, SEM, social media management, and basic graphic design/video editing tools.
• Healthcare Domain Knowledge:Understanding medical jargon, patient psychology, and empathy in content marketing.
• Communication: Strong content writing skills for blogs and social media.
• Strategy Development: Ability to create a tailored digital strategy that aligns with the doctor's specialty.

Common Tasks in Daily Operations

• Daily Alignment: Communicating with the doctor via phone or video chat to ensure goals are met.
• Brand Promotion: Creating and updating content calendars focusing on health awareness and promotions.
• Lead Generation: Managing and optimizing lead-generation activities to increase patient volume.