As a Social Marketing Executive, you will be responsible for developing and implementing social media strategies to promote our brand, engage with our audience, and drive traffic to our digital platforms. You will work closely with the marketing team to create compelling content that resonates with our target audience across various social media channels.

Responsibilities:

1. Develop and execute social media strategies to increase brand awareness, engagement, and traffic.
2. Create and curate engaging content for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok, that aligns with our brand voice and values.
3. Manage social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages in a timely manner.
4. Monitor social media trends, tools, and applications and recommend strategies to keep our social media presence innovative and effective.
5. Collaborate with the marketing team to integrate social media into overall marketing campaigns and initiatives.
6. Analyze social media performance using analytics tools and generate reports to track key metrics and identify areas for improvement.
7. Stay up-to-date with industry best practices and emerging trends in social media marketing.
8. Build and maintain relationships with influencers and partners to amplify our brand reach and engagement.
9. Support the creation and execution of social media advertising campaigns, including budget management and performance optimization.
10. Assist in the development of social media guidelines and policies to ensure brand consistency and compliance with regulations.