Digital Marketing Executive

We are looking for a creative and result-driven Digital Marketing Executive who has strong skills in design, video creation, SEO, and social media marketing. The candidate will be responsible for brand promotion, online sales growth, product uploads on e-commerce platforms, and generating quality leads.

Key Responsibilities

1. Graphic Design & Creative

Design marketing materials such as banners, ads, and social media creatives using Adobe Photoshop and Illustrator.

Create visually appealing product images and brand creatives.

Maintain brand consistency across all digital platforms.

2. Video Creation & Editing

Create promotional videos, reels, and short ads for social media.

Edit product and branding videos for Facebook, Instagram, and online campaigns.

Develop engaging video content to increase brand awareness.

3. Social Media Marketing

Manage and grow company profiles on Facebook and Instagram.

Plan and execute social media campaigns.

Increase engagement, followers, and conversions.

Run and optimize paid advertising campaigns.

4. SEO & Website Optimization

Perform on-page and off-page SEO.

Keyword research, competitor analysis, and content optimization.

Improve website ranking and organic traffic.

5. E-commerce Management

Upload and manage products on platforms such as Blinkit, Amazon, and other marketplaces.

Optimize product listings with proper keywords, images, and descriptions.

Monitor product performance and sales.

6. Category & Market Analysis

Conduct category analysis and competitor research.

Identify trending products and market opportunities.

Prepare reports on digital performance and sales insights.

7. Lead Generation

Generate quality leads through digital campaigns.

Manage online inquiries and convert leads into customers.

Work with the sales team to achieve business goals.

Required Skills

Proficiency in Adobe Photoshop and Illustrator.

Basic to advanced knowledge of video editing tools.

Strong understanding of SEO and digital marketing strategies.

Experience in Facebook Ads and Instagram marketing.

Knowledge of e-commerce platforms (Blinkit, Amazon).

Analytical thinking and data-driven decision-making.

Good communication and teamwork skills.