Digital Marketing Executive

Responsibilities:

1. Strategy Development: Develop and execute comprehensive digital marketing strategies.

2. Budget Management: Oversee the digital marketing budget, optimizing spending across various channels to achieve maximum ROI.

3. Campaign Management: Plan, implement, and monitor digital campaigns across platforms including all social media platform.

4. Data Analysis: Utilize data-driven insights to continuously refine and improve digital marketing efforts, making informed decisions to enhance performance.

5. Performance Metrics: Establish KPIs and benchmarks for digital marketing campaigns, regularly analyzing and reporting on campaign performance to senior management.

6. SMO & SMM: Lead efforts to enhance organic rankings and manage paid search campaigns to increase visibility and drive traffic.

7. Content Strategy: Develop a content strategy that resonates with the target audience and supports SMO efforts, ensuring consistent and engaging content across channels.

8. Social Media Management: Oversee the creation and execution of social media campaigns, growing the company's social media presence and engagement.

9. Digital Trends: Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices, recommending innovative strategies.