Digital Marketing Executive

The Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote the company’s brand, products, and services. The role involves managing digital campaigns, improving online presence, generating leads, and enhancing brand visibility across multiple digital platforms.

Key Responsibilities

• Plan and execute digital marketing campaigns across various channels such as Google Ads, social media, email marketing, and display advertising.
• Manage and optimize company social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Perform Search Engine Optimization (SEO) activities to improve website ranking and traffic.
• Run and monitor Pay-Per-Click (PPC) campaigns and ensure ROI optimization.
• Create and manage content for websites, blogs, and social media platforms.
• Analyze digital marketing performance using tools such as Google Analytics, Search Console, and other marketing tools.
• Generate leads through online marketing strategies and campaigns.
• Coordinate with graphic designers, content writers, and developers for campaign execution.
• Monitor competitors and market trends to suggest marketing improvements.
• Manage email marketing campaigns and marketing automation tools.
• Prepare and present performance reports and marketing insights.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• Basic knowledge of SEO, SEM, social media marketing, and online advertising.
• Familiarity with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.
• Good written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Basic knowledge of content marketing and branding strategies.
• Proficiency in MS Office and digital marketing tools.

Preferred Skills

• Certification in Digital Marketing, Google Ads, or SEO.
• Experience with CMS platforms like WordPress.
• Knowledge of graphic design tools like Canva, Photoshop, or similar software.
• Understanding of marketing automation and CRM tools.
• Website traffic and engagement growth
• Lead generation and conversion rate
• Social media engagement and follower growth
• ROI on digital marketing campaigns
• Search engine ranking improvements