Digital Marketing Executive

Job Title: Digital Marketing Executive

Company: GeoAlgo Technologies

Location: Kolkata, West Bengal

Experience Required: Minimum 1 Year

Employment Type: Full-Time

About the CompanyGeoAlgo Technologies is a technology-driven company focused on delivering innovative digital and data-driven solutions to businesses. We are looking for a motivated and experienced Digital Marketing Executive to strengthen our online presence and drive measurable growth.

Job Summary

We are seeking a skilled Digital Marketing Executive with at least 1 year of hands-on experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should be data-driven, creative, and capable of managing multiple digital channels to generate leads and improve brand visibility.

Key Responsibilities

Plan and execute digital marketing campaigns across multiple channels including SEO, SEM, social media, and email marketing

• Manage and optimize paid advertising campaigns such as Google Ads and social media ads
• Improve website ranking through SEO strategies including keyword research, on-page and off-page optimization
• Manage and grow the company’s presence on social media platforms (LinkedIn, Facebook, Instagram, etc.)
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and ad dashboards
• Generate marketing-qualified leads through digital channels
• Coordinate with design and content teams for creatives, blogs, and marketing materials
• Conduct competitor analysis and identify new growth opportunities
• Prepare monthly marketing performance reports and suggest improvements

Required Skills

Basic to intermediate knowledge of SEO, SEM, and Social Media Marketing

• Experience with Google Ads and Meta Ads Manager
• Familiarity with Google Analytics and digital marketing tools
• Understanding of content marketing and lead generation strategies
• Strong analytical and problem-solving skills
• Good communication and coordination skills

Preferred Skills

Experience with WordPress or basic website management

• Knowledge of email marketing tools and automation platforms
• Basic understanding of marketing funnels and conversion optimization

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field.

• What We OfferCompetitive salary based on experience
• Opportunity to work on diverse digital marketing projects
• Growth opportunities in a technology-focused environment
• Collaborative and innovative work culture