Digital Marketing Executive

Job Title: Digital Marketing Sr. Executive / Executive

Location: D. H. Road, Alipore, Kolkata - 700027

Job Type: Full-Time

Experience: Min. 1 Year.

Key Responsibilities:

Product Posting & Management:

Upload and update products on the company website, Amazon, and other e-commerce platforms as required.

Search Engine Optimization (SEO):

Implement On-Page SEO (keyword optimization, meta tags, content updates).

Execute Off-Page SEO strategies (backlinks, directory submissions, etc.).

Digital Marketing & Social Media:

Manage and promote products/services through Facebook, Instagram, and other digital channels.

Run basic ad campaigns and monitor engagement performance.

Email & WhatsApp Marketing:

Create and manage email marketing campaigns (newsletters, promotions, client communication).

Execute bulk WhatsApp marketing campaigns for lead generation and customer engagement.

Creative & Design:

Develop engaging design concepts using CANVA.

Assist in creating product catalogs, brochures, and digital creatives.

Back-Office & Administrative Support:

Provide support in organizational requirements as instructed by management.

Skills:

Basic knowledge of Digital Marketing & SEO.

Familiarity with Facebook & Instagram Marketing.

Understanding of Email & WhatsApp Marketing Tools.

Knowledge of Canva or similar design tools.

Proficiency in MS Office (Excel, Word, PowerPoint).

Qualities:

Quick learner, adaptable, and proactive.

Ability to follow instructions and deliver results on time.

Perks & Benefits:

Opportunity to learn and grow in the field of digital marketing & e-commerce.

Hands-on exposure to website management, Market Place product posting, SEO, and campaign management.

Supportive work environment with scope for career development.