Job Overview: We are seeking a talented and passionate Digital Marketing Executive to join our dynamic team at Yellow Growth, a leading digital marketing agency. The ideal candidate will have a strong understanding of online marketing trends, strategies, and tools, and will play a key role in developing and executing effective digital campaigns for our clients across multiple platforms.

This is an exciting opportunity for a self-driven individual with creativity, technical skills, and an analytical mindset to make a significant impact in a fast-paced digital marketing environment.

1. Key Responsibilities Campaign Strategy and Execution

• Develop, execute, and manage digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.)
• Create, implement, and monitor digital marketing strategies to achieve clients' business objectives.
• Conduct market research and competitive analysis to develop insights that drive strategy.
• Optimize campaigns for performance using A/B testing, targeting adjustments, and creative modifications.

1. SEO & Content Management

• Assist in optimizing websites for search engines (SEO) to improve organic rankings and increase website traffic.
• Collaborate with content teams to create relevant and engaging content that aligns with clients' marketing goals.
• Perform regular audits of clients' websites to identify areas for SEO improvement and content updates.

1. Social Media Marketing

• Plan, create, and manage social media content across different platforms to build brand awareness and engage audiences.
• Use analytics tools to track performance, adjust strategies, and report on social media KPIs.
• Engage with followers, respond to inquiries, and maintain a positive brand presence.

1. Email Marketing

• Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated email flows.
• Segment email lists, create compelling email content, and track email performance (open rates, click-through rates, etc.).

1. Data Analysis and Reporting

• Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and other marketing analytics platforms.
• Provide regular reports to clients with key metrics, insights, and actionable recommendations to improve campaign performance.

1. Client Communication and Support

• Collaborate with clients to understand their business goals and provide digital marketing recommendations.
• Assist in managing client relationships, addressing queries, and providing insights on campaign results.
• Ensure timely delivery of reports and updates to clients on campaign performance.

1. Stay Updated with Industry Trends

• Keep up-to-date with the latest trends in digital marketing, advertising technologies, and emerging tools.
• Attend webinars, read industry blogs, and participate in training programs to continue expanding your digital marketing knowledge.
• Skills and QualificationsBachelor's degree in Marketing, Business, or a related field (preferred).
• Minimum 1-2 years of experience in digital marketing, preferably within an agency environment.
• Proficiency in Google Ads, Facebook Ads, Google Analytics, SEO, and email marketing platforms (e.g., Mailchimp, HubSpot).
• Solid understanding of social media platforms (Instagram, LinkedIn, Twitter, etc.) and best practices for organic and paid growth.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Creative and detail-oriented with the ability to adapt to a fast-paced environment.
• Ability to multitask, prioritize, and meet deadlines.
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus.

• Why Join Us? - Exciting and Creative Work Environment: Be part of a creative and collaborative team that pushes the boundaries of digital marketing.
• Growth and Learning Opportunities: Continuous training and development to advance your digital marketing skills.
• Competitive Salary and Benefits: Receive competitive compensation and a benefits package.
• Work with Diverse Clients: Gain exposure to a wide range of industries and help brands grow online.