Digital Marketing Manager

Job Title: Digital Marketing Manager

Job Summary:

We are seeking a results-driven Digital Marketing Manager who can both strategize and execute high-performing digital campaigns while effectively leading a marketing team. The ideal candidate combines hands-on expertise in paid advertising, analytics, and campaign optimization with strong leadership, communication, and project management skills.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.) to drive traffic, leads, and conversions.
• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage, mentor, and evaluate a team of digital marketers, designers, and content specialists.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Oversee SEO, email marketing, social media, and content initiatives.
• Allocate budgets effectively and monitor ROI across channels.
• Collaborate with sales, product, and leadership teams to align marketing efforts.
• Stay up to date with digital trends, tools, and platform updates.
• Required Skills & QualificationsProven experience managing paid ad campaigns with measurable results.
• Strong leadership and team management experience.
• Proficiency with analytics tools (e.g., Google Analytics, ad platform dashboards).
• Excellent data interpretation and decision-making skills.
• Ability to balance strategic planning with hands-on execution.
• Strong communication, organizational, and project management abilities.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Certifications in digital advertising platforms.
• Experience managing multi-channel campaigns at scale.