Digital Marketing Specialist

• Core Responsibilities: Strategy Execution
• Implement and manage digital marketing campaigns across platforms (social media, search engines, email, display ads).
• SEO & SEM
• Optimize website content for search engines, manage paid search campaigns, and track keyword performance.
• Content Creation
• Develop engaging content for blogs, social media, newsletters, and websites to attract and retain audiences.
• Social Media Management
• Plan, schedule, and monitor posts; engage with followers; run paid campaigns to boost reach and conversions.
• Email Marketing
• Design and distribute newsletters, promotional emails, and nurture campaigns to drive engagement and sales.
• Analytics & Reporting
• Track KPIs (traffic, conversions, CTR, ROI), prepare performance reports, and recommend improvements.
• Lead Generation
• Use digital channels to capture and nurture leads, supporting sales teams in conversion.
• Brand Building
• Enhance online visibility, reputation management, and consistent brand messaging across platforms.
• Collaboration
• Work with IT teams for website updates, designers for creatives, and sales teams for campaign alignment.
• 📊 Skills Required: Strong knowledge of Google Analytics, SEO tools, and ad platforms (Google Ads, Meta Ads).
• Creativity in content and campaign design.
• An analytical mindset to interpret data and optimize strategies.
• Excellent communication and project management skills.

🧩 Typical Day-to-Day Tasks

Task

Example

Campaign Management

Launching a Facebook Ads campaign for a product launch

SEO Optimization

Updating meta tags, improving site speed

Content Creation

Writing blog posts or designing Instagram reels

Reporting

Weekly dashboard on traffic & conversions

Collaboration

Coordinating with designers for ad creatives