Electricals Sales And Marketing Manager

Job Description: Sales and Marketing Manager – LED Lighting Manufacturing Company

Position: Sales and Marketing Manager

Location: West Bengal, India

Reports To: GENERAL MANAGER AND HR

Job Summary:

The Sales and Marketing Manager will be responsible for driving sales growth, developing marketing strategies, and promoting the company’s LED lighting products. This role involves building and maintaining client relationships, identifying market opportunities, and achieving revenue targets in a competitive industry.

Key Responsibilities:

Develop and implement effective sales and marketing strategies to promote LED lighting products.

Identify and target new business opportunities, including B2B and B2C markets.

Build and maintain strong relationships with clients, distributors, and industry stakeholders.

Conduct market research to identify trends, customer needs, and competitor activities.

Manage and expand the sales pipeline, ensuring consistent lead generation and conversions.

Collaborate with the product development team to align offerings with market demands.

Plan and execute marketing campaigns, including digital marketing, trade shows, and product launches.

Monitor and report on sales performance, market trends, and campaign effectiveness.

Negotiate contracts and pricing with clients to maximize profitability.

Ensure brand consistency and enhance brand visibility in the LED lighting market.

Qualifications:

Bachelor’s degree in Business, Marketing, or a related field.

3-5 years of experience in sales and marketing, preferably in lighting/electronics manufacturing.

Proven track record of meeting or exceeding sales targets.

Strong understanding of LED lighting products and market dynamics.

Excellent communication, negotiation, and interpersonal skills.

Proficiency in digital marketing tools, CRM software, and MS Office.

Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

Knowledge of energy-efficient lighting solutions and industry trends.

Experience with B2B sales and distribution networks.

Familiarity with digital marketing platforms (SEO, SEM, social media).

Compensation: Competitive salary + performance-based incentives.

To Apply: Send your resume and cover letter to [Insert Contact Email] with the subject line “Sales and Marketing Manager Application.”

Note: This is a concise JD tailored for a small to medium-sized LED lighting manufacturing company. Let me know if you need further customization or additional details!