Email Marketing Executive

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 (𝗕𝟮𝗕 𝗦𝗮𝗮𝗦)

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 - Kalighat, Kolkata

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Execute data-driven email campaigns using tools like 𝗔𝗽𝗼𝗹𝗹𝗼, 𝗟𝗲𝗺𝗟𝗶𝘀𝘁, 𝗛𝘂𝗯𝗦𝗽𝗼𝘁, 𝗜𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆, 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿.𝗶𝗼

• Analyze and segment data to improve targeting, engagement, and conversions

• Draft high-impact 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲𝘀, 𝗽𝗿𝗲𝗵𝗲𝗮𝗱𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗲𝗺𝗮𝗶𝗹 𝗰𝗼𝗽𝘆 using AI where applicable

• Design and deploy newsletters, lead nurturing, outbound, onboarding, and re-engagement campaigns

• Run 𝗔/𝗕 𝘁𝗲𝘀𝘁𝘀 to optimize open rates, CTRs, and conversions

• Build automated workflows and customer journeys

• Track and report campaign performance and insights

• Maintain list hygiene and ensure compliance (CAN-SPAM, GDPR)

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 & 𝗦𝗸𝗶𝗹𝗹𝘀

• Graduate with 𝟯+ 𝘆𝗲𝗮𝗿𝘀 of experience in email campaign execution

• Strong understanding of 𝗕𝟮𝗕 𝗦𝗮𝗮𝗦 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

• Proficient in email platforms & CRMs; basic 𝗛𝗧𝗠𝗟/𝗖𝗦𝗦 knowledge preferred

• Data-driven, detail-oriented, and highly organized

• Strong communication skills; comfortable working with 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 & 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀