Marketing Manager

Marketing Head (Growth & Brand)

Company: Certum Ventures Pvt Ltd

Role Type: Leadership – Startup Growth Role

Location: Flexible

About Certum Ventures Pvt Ltd

Certum Ventures Pvt Ltd is a multi-product, multi-domain venture building company working across diverse sectors. We build and scale products that solve real-world problems and require strong market positioning, demand generation, and brand credibility.

We are looking for a Marketing Head who thinks like a growth architect, not just a campaign manager.

If you believe marketing is about creating demand, building trust, and scaling growth systems, this role is for you.

Role Mission

Your mission is simple but challenging:

Build a marketing engine that consistently expands reach, generates qualified leads, and builds strong brands for multiple products.

You will design and execute both digital and on-ground marketing strategies, guided by strong marketing fundamentals such as Segmentation, Targeting, Positioning (STP) and Marketing Mix frameworks as articulated by Philip Kotler.

What You Will Own

1. Growth Strategy

You will design the complete marketing growth architecture for the company.

This includes:

• Market segmentation and targeting
• Product positioning
• Customer acquisition strategy
• Lead generation systems
• Brand credibility building

2. Lead Generation Engine

Your success will be measured by consistent lead flow and market reach.

You will build scalable channels including:

• Digital campaigns
• Content marketing
• SEO / paid advertising
• Strategic partnerships
• Offline events & business networking

The objective is predictable demand generation across multiple products.

3. Brand Building

You will help position Certum Ventures and its products as credible, trusted brands in their respective domains.

Responsibilities include:

• Creating strong brand narratives
• Designing communication frameworks
• Managing digital brand presence
• Establishing thought leadership in relevant sectors

Startup brand-building experience will be a strong advantage.

4. Customer Intelligence

Great marketing comes from understanding the customer.

You will regularly:

• Meet customers and channel partners
• Collect real market feedback
• Evaluate campaign impact
• Translate insights into marketing improvements

5. Build & Train the Marketing Team

You will build and mentor a high-performance marketing and sales support team.

This includes:

• Training team members on marketing fundamentals
• Improving sales pitch quality
• Creating structured marketing processes
• Ensuring accountability through measurable outcomes

What Success Looks Like (Key Performance Indicators)

Growth KPIs

• Consistent monthly qualified lead generation
• Expansion of market reach across target segments
• Improved customer acquisition efficiency

Brand KPIs

• Strong improvement in brand recall and digital presence
• Growth in organic traffic, social engagement, and inbound inquiries

Revenue Support KPIs

• Marketing-attributed sales pipeline growth
• Improved lead-to-customer conversion rate

Strategic KPIs

• Successful launch and positioning of new products
• Entry into new customer segments or markets

Leadership KPIs

• High-performing marketing and sales support team
• Efficient campaign execution within planned budgets

Ideal Candidate Profile

You may be a strong fit if you:

• Understand marketing as a strategic business function, not just advertising.
• Have a deep grasp of marketing frameworks.
• Have built lead generation systems or marketing funnels.
• Have experience in startup brand building or scaling early-stage products.
• Are comfortable operating in a multi-product environment.

Experience & Skills

Experience

• 5+ years in marketing strategy, growth, or brand leadership roles

Core Skills

• Strategic marketing planning
• Digital marketing & growth strategy
• Brand development
• Customer research
• Marketing analytics
• Team leadership & training

Personal Traits We Value

• Self-driven and entrepreneurial
• Strategic thinker with strong execution capability
• Curious about markets and customer psychology
• Highly accountable for outcomes
• Comfortable building systems from scratch

Why Join Certum Ventures

This is not a routine corporate marketing role.

You will have the opportunity to:

• Build marketing architecture from the ground up
• Work across multiple industries and product lines
• Directly influence business growth and brand creation
• Lead marketing strategy at the core of the company