Marketing Manager

🎯 Role Overview

The Marketing Manager will lead and execute integrated marketing strategies for both Save Medha Foundation and Dantura Botanics, with the objective of:

• Educating the public about Natural Immunotherapy
• Building trust-based healthcare branding
• Increasing patient outreach, community awareness, and booster product adoption
• Establishing both organizations as credible leaders in natural recovery science

This role demands ethical storytelling, data-driven strategy, and deep sensitivity to health communication.

🔑 Key Responsibilities

1️. Strategy & Brand Leadership

• Develop and implement 360° marketing strategies for NGO initiatives and commercial products
• Maintain consistent brand messaging across digital, print, field campaigns, and media
• Position Natural Immunotherapy as a science-based, ethical healthcare approach

2️. Digital Marketing & Growth

• Lead SEO, content marketing, website traffic growth, and conversion optimization
• Oversee social media platforms (Instagram, Facebook, YouTube, LinkedIn)
• Plan performance campaigns (Meta Ads, Google Ads, YouTube promotions)
• Improve lead generation for:
• Patient consultations (Save Medha Foundation)
• Product sales (Dantura Botanics)

3️. Content & Storytelling

• Supervise creation of:
• Educational posts
• Case study stories
• Video scripts & reels
• Blog articles & awareness campaigns
• Ensure all content is medically responsible, emotionally balanced, and non-misleading
• Coordinate with doctors, researchers, designers, and video teams

4️. Field Marketing & Community Outreach

• Plan and execute:
• Health awareness camps
• NGO outreach programs
• Seminars, local events, and health drives
• Coordinate on-ground teams for district-level and state-level campaigns

5️. Product & E-commerce Marketing (Dantura Botanics)

• Design launch strategies for boosters (Immune Booster, Bone Marrow Booster, etc.)
• Improve Amazon, website, and marketplace presence
• Build trust-based product narratives focused on nutritional science, not hype

6️. Analytics & Performance Tracking

• Track KPIs: traffic, leads, conversions, engagement, CAC
• Prepare weekly and monthly performance reports
• Optimize campaigns based on insights and ROI

🧠 Required Skills & Qualifications

🎓 Education

• Bachelor’s/Master’s in Marketing, Mass Communication, Business, or related field

🛠️ Skills

• Strong understanding of healthcare marketing ethics
• Digital marketing, SEO, content strategy, social media growth
• Campaign planning & execution
• Team coordination & leadership
• Data analysis & reporting
• Excellent communication (English + Bengali preferred)

🧪 Experience

• 5–10 years in marketing (Healthcare / Wellness / NGO preferred)
• Experience handling purpose-driven brands is a strong plus

🌱 Preferred Qualities

• Belief in natural healing, nutrition science, and preventive healthcare
• High emotional intelligence and social responsibility
• Ability to explain complex health concepts in simple language
• Willingness to travel for outreach programs
• Mission-oriented mindset (not just sales-driven)

💰 Compensation

• Competitive salary (based on experience)
• Performance-based incentives
• Growth opportunity into Head of Marketing / Strategy Lead

📣 Why Join Us?

• Work directly on a life-saving healthcare mission
• Build brands that combine science, ethics, and humanity
• Opportunity to create national-level impact
• Be part of a visionary ecosystem including:
• Save Medha Foundation
• Dantura Botanics
• Natural Immunotherapy Research & Awareness