Marketing Manager

NFNA is seeking a dynamic Marketing Manager to lead our digital presence and community-building efforts across platforms. This is a senior, hands-on role responsible for driving brand visibility, engagement, and student acquisition through organic content strategies.

You will act as the primary voice of the Academy across digital channels, owning everything from campaign ideation and scripting to execution and performance optimization. We’re looking for someone who blends strategic thinking with strong execution.

Key Responsibilities

🔹Organic Marketing Strategy

• Lead organic marketing efforts across Instagram, YouTube, LinkedIn, and Facebook
• Design monthly content calendars balancing education, brand authority, and student success stories
• Identify fitness & nutrition trends and adapt content quickly to maintain relevance

🔹 Campaign Planning & Execution

• Instagram: Drive Reels, Carousels, and Stories for engagement and reach
• YouTube: Plan long-form content (tutorials, interviews, webinars) and Shorts
• LinkedIn: Build NFNA’s thought leadership through professional content and insights
• Facebook: Manage and grow the NFNA community through meaningful engagement

🔹 Content Production & Brand Management

• Script and storyboard video content
• Collaborate with internal experts to ensure scientific accuracy
• Maintain a premium, consistent visual brand across platforms

🔹 Performance Tracking & Optimization

• Monitor organic reach, engagement, and growth metrics
• Use analytics to improve content strategy
• Engage with audiences and convert followers into prospective students

Your Skills & Experience

• Minimum 3 years of experience in organic marketing and content strategy
• Strong portfolio showcasing high-engagement or viral organic campaigns
• Excellent storytelling and copywriting skills across platforms
• Hands-on with tools like Canva, Cap Cut, or basic Adobe Suite
• Passion for fitness, nutrition, and education preferred
• Strategic mindset with strong execution ability