Marketing Manager

Role Description: 

The Marketing Manager will develop and execute strategic marketing and outreach initiatives that elevate the school’s brand and engage its community. This position requires a dynamic professional with strong experience in education marketing, community engagement, and relationship management.  

Job Responsibilities: 

1) Brand and Marketing Promotions: Develop and implement marketing strategies in line with Senior Leadership Team requirements to promote the school's unique value proposition and brand, aligning with its mission and values.

 ·      Plan and manage digital marketing campaigns across various channels (social media, email marketing)

 ·      Develop compelling marketing collateral (e.g., digital, print, video, brochures press releases, website updates) while ensuring brand consistency

·      Plan and execute a diverse annual program of events from conception to post-event analysis, including exhibitions and other school functions. Manage event logistics with appropriate branding, vendor negotiations, and coordination to ensure seamless execution 

·      Conduct market research to identify trends, competitor activities, and opportunities for growth and exposure 

·      Maintain and implement the annual marketing calendar  

·      Stay current with social media trends and collaborate with the school’s social media team to enhance digital engagement

·      Track and analyze marketing activities, engagement metrics, and outreach effectiveness with actionable insights 

2) Alumni Relations:

·      Work with alumni team to build a strong engagement strategy, help foster lifelong relationships between the school and its graduates

·      Create alumni databases, communications, and social media groups to maintain up-to-date connections

·      Collaborate with alumni to encourage volunteerism, student mentorship, and advocacy for the school

·      Plan and coordinate alumni events, reunions, mentorship programs, and networking initiatives 

3) Fundraising:

·      Collaborate with the Fundraising Taskforce to support the planning, coordination, and execution of fundraising campaigns and donor engagement initiatives

·      Develop creative materials and messaging to support fundraising appeals

·      Maintain donor communication, acknowledgment, and reporting in alignment with taskforce goals