Performance Marketer

Required Skill Set Expertise in Google Ads (Search, Display, Video, Shopping Ads) and social media advertising.Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Google Search Console).Strong knowledge of Google Analytics, Google Tag Manager, and Google Data Studio.Experience with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.).Familiarity with CMS platforms (WordPress, Shopify, Magento, etc.).

Job Description / ResponsibilitiesDigital Marketing Strategy & Execution:Develop and execute digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.).Monitor and optimize pay-per-click (PPC) campaigns, including Google Ads and social media ads.Implement SEO strategies to improve website ranking and organic traffic.Develop and manage email marketing campaign.Content Marketing & SEO:Develop content strategies to drive engagement and traffic.Conduct keyword research and implement on-page and off-page SEO tactics.Collaborate with the content team to create SEO-optimized blog posts, landing pages, and website content.Track and improve website performance using Google Analytics and Google Search Console.Performance Analysis & Reporting:Track, measure, and analyze key performance indicators (KPIs) for digital campaigns.Generate reports on campaign performance, conversion rates, and ROI.Provide insights and recommendations for continuous improvement.