Sales Coordinator

Position Overview:

The Sales Coordinator will serve as a vital link between the marketing, sales, and customer service teams. The role involves managing and tracking leads, coordinating with the marketing team for lead generation activities, preparing quotations/offers, and supporting post-sales coordination to ensure smooth execution and customer satisfaction.

Key Responsibilities:

Lead Management

• Work closely with the marketing team to collect, organize, and validate incoming leads from various campaigns and sources.
• Distribute leads to respective sales executives or marketing teams for timely follow-up.
• Maintain and update the lead database/CRM system regularly with follow-up status, contact details, and conversion progress.
• Track and report on lead performance metrics and follow-up effectiveness.

Enquiry Handling & Offer Preparation

• Receive and record customer enquiries through phone, email, or digital channels.
• Coordinate with sales engineers or product specialists to prepare accurate quotations and proposals.
• Ensure that offers are aligned with pricing policies, delivery timelines, and terms of sale.
• Follow up on sent quotations to track customer feedback and conversion potential.

Sales Coordination

• Support the sales team in documentation, order processing, and internal coordination with logistics, finance, and production teams.
• Prepare and maintain sales reports, forecasts, and pipeline summaries.
• Monitor and coordinate timelines for order execution and delivery schedules.
• Assist in organizing customer meetings, presentations, and product demonstrations as required.

Post-Sales Support

• Coordinate with internal teams to ensure timely delivery, invoicing, and customer satisfaction.
• Track post-sales feedback, service requests, and warranty issues, and ensure prompt resolution through relevant departments.
• Maintain strong communication with customers to build long-term relationships.

Skills & Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 2–4 years of experience in sales coordination, inside sales, or customer support (preferably in e.g., engineering/manufacturing/technical services).
• Proficiency in MS Office (Excel, Word, PowerPoint) and CRM software.
• Strong organizational and multitasking abilities with attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.