Social Media Manager

Here are the key responsibilities of a Social Media Manager:

1. 📌 Core ResponsibilitiesDevelop Social Media Strategy
2. 
   

• Create and execute social media plans aligned with business goals
• Identify target audience and platform strategy (Instagram, LinkedIn, TikTok, etc.)

1. Content Creation & Curation
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• Create engaging posts (text, images, videos, reels, stories)
• Write compelling captions and maintain brand voice
• Plan and manage a content calendar

1. Account Management
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• Manage daily posting and scheduling
• Monitor comments, messages, and community interactions
• Respond to customer inquiries in a timely manner

1. Analytics & Reporting
2. 
   

• Track performance metrics (engagement, reach, conversions)
• Analyze data to improve strategy
• Prepare monthly performance reports

1. Paid Advertising
2. 
   

• Manage paid campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads)
• Optimize ads for better ROI
• Monitor budgets and campaign performance

1. Trend Monitoring
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• Stay updated on social media trends, tools, and algorithm changes
• Research competitors and industry trends

1. Collaboration
2. 
   

• Work with marketing, sales, and design teams
• Coordinate with influencers or brand partners

1. Brand Reputation Management
2. 
   

• Monitor brand mentions
• Handle online reviews and crisis situations professionally
• 💼 Additional Skills Often RequiredCopywriting skills
• Graphic design basics (Canva, Adobe tools)
• Video editing knowledge
• SEO understanding
• Strong communication skills
• Creativity and adaptability

If you'd like, I can also provide:

• A resume-ready version
• A job description template for hiring
• Interview questions for Social Media Manager
• KPIs for performance evaluation