Social Media Manager

We are looking for a Senior Social Media Manager who can own strategy, lead teams, manage multiple clients, and drive measurable growth across social platforms. This role requires strong expertise in Instagram, Reels, content strategy, analytics, and team leadership, especially for fashion & garments brands.

Key Responsibilities

Strategy & Client Management

Create and execute end-to-end social media strategies for multiple agency clients

Define content pillars, posting frameworks & brand tone for each brand

Handle client communication, presentations & strategy discussions

Translate business goals into content & growth plans

Content Leadership

Oversee creation of Instagram Reels, Posts, Stories, Carousels & Shorts

Guide teams on hooks, reel scripts, captions, hashtags & CTAs

Ensure brand consistency, quality & trend relevance

Approve content before publishing

Team Management

Lead and mentor social media executives & junior managers

Coordinate with designers, video editors, copywriters & ads team

Set workflows, deadlines & quality benchmarks

Performance & Analytics

Track KPIs like reach, engagement, follower growth & leads

Analyze insights and optimize content strategies

Prepare monthly performance reports for internal review & clients

Paid & Influencer Collaboration

Work with performance team on Meta Ads creatives & content testing

Plan and manage influencer & creator collaborations

Optimize organic content for paid amplification

Required Skills & Expertise

2 -5 years of experience in social media management (agency preferred)

Strong command over Instagram-first & reels-driven strategies

Experience handling multiple clients simultaneously

Proficiency in Meta Business Suite, Analytics, Canva, CapCut/InShot

Strong leadership, communication & presentation skills

Trend awareness in fashion, garments & Indian ethnic wear

Preferred Experience

Fashion / Garments / Saree / Kurti / Ethnic wear brands

B2B + D2C social media handling

Influencer marketing & UGC strategy

Basic understanding of Meta Ads Manager

KPIs & Performance Metrics

Engagement rate & reach growth

Reel performance & content virality

Leads / inquiries from social media

Client satisfaction & retention

Team productivity & content quality