Social Media Marketing Executive

Key Responsibility Areas (KRA):

1. Digital Marketing & Branding

• Manage company pages on LinkedIn, Instagram, and other social platforms.
• Run paid and organic campaigns to generate qualified leads.
• Design posts, reels, and creatives related to crane operations, deployment, and achievements.

1. Content Development

• Create digital brochures, presentations, and case studies.
• Draft emailers, proposals, and marketing materials.

1. Lead Engagement & Client Interaction

• Make follow-up calls to digital inquiries or leads generated from campaigns.
• Engage with potential clients to explain offerings and schedule meetings.
• Maintain and share inquiry status with management.
• Send Email and Generate Enquiries

1. Office Coordination & Support Tasks

• Support admin or logistics team during critical periods (documentation, follow-up, etc.).
• Maintain record of marketing materials and vendor coordination.