Key Responsibilities:

• Social Media Strategy:
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• Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
• Create and manage content calendars for various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Content Creation:
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• Design and produce engaging multimedia content, including graphics, videos, and written posts.
• Collaborate with the marketing team to ensure content aligns with overall marketing goals.
• Community Management:
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• Monitor, respond to, and engage with followers and audience comments across social media channels.
• Foster a positive online community by initiating conversations and addressing inquiries.
• Analytics and Reporting:
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• Track and analyze social media performance metrics using analytics tools.
• Prepare reports on campaign effectiveness and audience engagement to inform strategy adjustments.
• Trend Monitoring:
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• Stay up-to-date with industry trends, best practices, and emerging platforms to keep our strategy fresh and relevant.
• Identify opportunities for partnerships, collaborations, and influencer marketing.