Social Media Specialist

Espacio Aeronext

Sonarpur, Kolkata/Calcutta

₹15,000 - ₹18,000 monthly

Fixed

15000 - ₹18000

Earning Potential

18,000

Work from Office

Full Time

Min. 1 year

Basic English

Job Details

Interview Details

Job highlights

Urgently hiring

Fast HR reply

60 applicants

Benefits include: Health Insurance

Job Description

Key Responsibilities:

  1. Social Media Strategy Development:

  • Develop, implement, and manage social media strategy aligned with business goals.
  • Identify target audiences and create social media campaigns that increase engagement and brand loyalty.
  1. Content Creation & Management:

  • Create, edit, and publish high-quality, engaging content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Manage the social media content calendar and ensure timely posting.
  • Collaborate with designers, photographers, videographers, and other team members to produce creative and engaging posts.
  • Monitor trends and competitor activity to optimize content and strategies.
  1. Community Management:

  • Monitor social media channels for customer feedback, comments, and direct messages, responding in a timely and professional manner.
  • Foster a positive community by engaging with users, addressing complaints, and creating opportunities for user-generated content.
  1. Advertising Campaigns:

  • Plan and execute social media advertising campaigns, including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
  • Optimize campaigns to maximize ROI through A/B testing, targeting, and creative analysis.
  1. Analytics & Reporting:

  • Track and analyze social media performance using platforms like Google Analytics, social media insights, and other relevant tools.
  • Provide monthly reports on key metrics, including engagement, followers, reach, conversions, and website traffic.
  • Use insights from reports to adjust strategies for improvement.
  1. Brand Awareness & Engagement:

  • Build and maintain the company's social media presence and ensure the brand voice is consistent across all platforms.
  • Identify opportunities for partnerships and collaborations with influencers or other brands.
  1. Trend Analysis & Innovation:

  • Stay updated with the latest trends in social media, digital marketing, and industry best practices.
  • Explore new platforms, tools, and techniques to enhance social media presence and performance.

Qualifications & Skills:

  • Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Experience: 2+ years of experience in social media marketing or digital marketing.
  • Skills:Strong knowledge of social media platforms, tools, and best practices.
  • Proficient in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Excellent written and verbal communication skills.
  • Creativity in content creation (graphic design, video editing skills are a plus).
  • Analytical mindset and experience with social media analytics and metrics.
  • Ability to work independently and in a team, managing multiple projects at once.
  • Familiarity with paid social media advertising and campaign optimization.
  • Strong understanding of SEO, SEM, and other digital marketing techniques.

Key Competencies:

  • Creative thinking and innovation
  • Analytical and problem-solving skills
  • Excellent interpersonal and communication skills
  • Strong organizational skills and attention to detail
  • Adaptability and quick learning
  • Ability to work in a fast-paced environment

Benefits:

  • Competitive salary
  • Opportunities for growth and advancement
  • Flexible work hours
  • Professional development and training opportunities
  • Health, dental, and vision insurance (if applicable)

Job role

Work location

Plot No 220 and 221, nazirabad, Ruby Industrial area, Ruby, Kolkata Sonarpur, Kolkata/Calcutta

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 1 year

Education

Graduate

Past role/category experience

Brand Marketing, Marketing, Digital Marketing

English level

Basic English

Gender

Any gender

About company

Name

Espacio Aeronext

Address

Plot No 220 and 221, nazirabad, Ruby Industrial area, Ruby, Kolkata Sonarpur, Kolkata/Calcutta

Job posted by Espacio Aeronext

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