Social Media Specialist
Espacio Aeronext
Social Media Specialist
Espacio Aeronext
Sonarpur, Kolkata/Calcutta
₹15,000 - ₹18,000 monthly
Fixed
₹15000 - ₹18000
Earning Potential
₹18,000
Job Details
Interview Details
Job highlights
Urgently hiring
Fast HR reply
HR responded to 81% candidates in last 14 days
58 applicants
Benefits include: Health Insurance
Job Description
Key Responsibilities:
- Social Media Strategy Development:
- Develop, implement, and manage social media strategy aligned with business goals.
- Identify target audiences and create social media campaigns that increase engagement and brand loyalty.
- Content Creation & Management:
- Create, edit, and publish high-quality, engaging content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Manage the social media content calendar and ensure timely posting.
- Collaborate with designers, photographers, videographers, and other team members to produce creative and engaging posts.
- Monitor trends and competitor activity to optimize content and strategies.
- Community Management:
- Monitor social media channels for customer feedback, comments, and direct messages, responding in a timely and professional manner.
- Foster a positive community by engaging with users, addressing complaints, and creating opportunities for user-generated content.
- Advertising Campaigns:
- Plan and execute social media advertising campaigns, including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Optimize campaigns to maximize ROI through A/B testing, targeting, and creative analysis.
- Analytics & Reporting:
- Track and analyze social media performance using platforms like Google Analytics, social media insights, and other relevant tools.
- Provide monthly reports on key metrics, including engagement, followers, reach, conversions, and website traffic.
- Use insights from reports to adjust strategies for improvement.
- Brand Awareness & Engagement:
- Build and maintain the company's social media presence and ensure the brand voice is consistent across all platforms.
- Identify opportunities for partnerships and collaborations with influencers or other brands.
- Trend Analysis & Innovation:
- Stay updated with the latest trends in social media, digital marketing, and industry best practices.
- Explore new platforms, tools, and techniques to enhance social media presence and performance.
Qualifications & Skills:
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Experience: 2+ years of experience in social media marketing or digital marketing.
- Skills:Strong knowledge of social media platforms, tools, and best practices.
- Proficient in social media management tools like Hootsuite, Buffer, or Sprout Social.
- Excellent written and verbal communication skills.
- Creativity in content creation (graphic design, video editing skills are a plus).
- Analytical mindset and experience with social media analytics and metrics.
- Ability to work independently and in a team, managing multiple projects at once.
- Familiarity with paid social media advertising and campaign optimization.
- Strong understanding of SEO, SEM, and other digital marketing techniques.
Key Competencies:
- Creative thinking and innovation
- Analytical and problem-solving skills
- Excellent interpersonal and communication skills
- Strong organizational skills and attention to detail
- Adaptability and quick learning
- Ability to work in a fast-paced environment
Benefits:
- Competitive salary
- Opportunities for growth and advancement
- Flexible work hours
- Professional development and training opportunities
- Health, dental, and vision insurance (if applicable)
Job role
Work location
Plot No 220 and 221, nazirabad, Ruby Industrial area, Ruby, Kolkata Sonarpur, Kolkata/Calcutta
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 1 year
Education
Graduate
Past role/category experience
Digital Marketing, Marketing, Brand Marketing
English level
Basic English
Gender
Any gender
About company
Name
Espacio Aeronext
Address
Plot No 220 and 221, nazirabad, Ruby Industrial area, Ruby, Kolkata Sonarpur, Kolkata/Calcutta
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