Key Responsibilities:

1. Social Media Strategy Development:
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• Develop, implement, and manage social media strategy aligned with business goals.
• Identify target audiences and create social media campaigns that increase engagement and brand loyalty.

1. Content Creation & Management:
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• Create, edit, and publish high-quality, engaging content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Manage the social media content calendar and ensure timely posting.
• Collaborate with designers, photographers, videographers, and other team members to produce creative and engaging posts.
• Monitor trends and competitor activity to optimize content and strategies.

1. Community Management:
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• Monitor social media channels for customer feedback, comments, and direct messages, responding in a timely and professional manner.
• Foster a positive community by engaging with users, addressing complaints, and creating opportunities for user-generated content.

1. Advertising Campaigns:
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• Plan and execute social media advertising campaigns, including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Optimize campaigns to maximize ROI through A/B testing, targeting, and creative analysis.

1. Analytics & Reporting:
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• Track and analyze social media performance using platforms like Google Analytics, social media insights, and other relevant tools.
• Provide monthly reports on key metrics, including engagement, followers, reach, conversions, and website traffic.
• Use insights from reports to adjust strategies for improvement.

1. Brand Awareness & Engagement:
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• Build and maintain the company's social media presence and ensure the brand voice is consistent across all platforms.
• Identify opportunities for partnerships and collaborations with influencers or other brands.

1. Trend Analysis & Innovation:
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• Stay updated with the latest trends in social media, digital marketing, and industry best practices.
• Explore new platforms, tools, and techniques to enhance social media presence and performance.

Qualifications & Skills:

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience: 2+ years of experience in social media marketing or digital marketing.
• Skills:Strong knowledge of social media platforms, tools, and best practices.
• Proficient in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Excellent written and verbal communication skills.
• Creativity in content creation (graphic design, video editing skills are a plus).
• Analytical mindset and experience with social media analytics and metrics.
• Ability to work independently and in a team, managing multiple projects at once.
• Familiarity with paid social media advertising and campaign optimization.
• Strong understanding of SEO, SEM, and other digital marketing techniques.

Key Competencies:

• Creative thinking and innovation
• Analytical and problem-solving skills
• Excellent interpersonal and communication skills
• Strong organizational skills and attention to detail
• Adaptability and quick learning
• Ability to work in a fast-paced environment

Benefits:

• Competitive salary
• Opportunities for growth and advancement
• Flexible work hours
• Professional development and training opportunities
• Health, dental, and vision insurance (if applicable)