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High Claim Settlement Ratio

Axis Max Life has a very high claim settlement ratio — ~99.70% for some plans. AxisBank+1

Wide Range of Plans

They offer a variety of life insurance products: term plans, savings (ULIP), income (annuity-type), and whole life plans. AxisBank+2AxisBank+2

Smart Secure Plus (Term Plan)

Their “Smart Secure Plus” is a term insurance plan that covers death, disability, and critical illness (64 critical illnesses optionally). AxisBank

Premium Payment Flexibility

For some plans (like Savings Advantage), you can choose different premium payment terms and policy terms according to your goals. Axis Max Life Insurance+1

Guaranteed Additions

In certain savings plans, they give “guaranteed additions”: e.g., 5.5% of guaranteed sum assured added each year for first 5 years. Axis Max Life Insurance

Death Benefit Structure

For savings plans: if death happens before or on 10 policy years, a “guaranteed death benefit + additions” is paid; after 10 years, the benefit increases (e.g., 110%). Axis Max Life Insurance

Return of Premium Option

In some term plans (Smart Secure Plus), there is an option to get all the premiums back (return of premium) if you survive the policy term. AxisBank

Waiver of Future Premiums

You can add a rider so that in case of critical illness or disability, future premiums are waived but coverage continues. AxisBank+1

Group Credit Protection Plan

They have “Group Saral Suraksha” — designed for borrowers: covers outstanding credit (loan) plus extra life cover; minimal paperwork and auto-renewal. AxisBank

Tax Benefits

With many of their savings and term plans, you can get tax benefits under Indian tax law (for example under Section 80C, and payouts may be tax-free under Section 10(10D), depending on the plan).