Video Editor

Job Role: Creative Growth Lead (Video & Social)

This individual is responsible for the end-to-end lifecycle of digital content—from initial video capture and multi-platform editing to paid ad execution and performance analysis

1. Video Production & Content Editing

• On-Ground Capture: Direct and shoot high-quality raw footage (BTS, product demos, interviews) optimized for 2026 mobile-first standards.
• Multi-Tier Editing:
• High-End Production: Use Adobe Premiere Pro or DaVinci Resolve for long-form YouTube content and cinematic brand films.
• Rapid Social Edits: Use CapCut (Desktop/Mobile) for high-speed, trend-aligned TikToks and Reels, leveraging AI-driven captions and viral transitions.
• Advanced Polish: Use Final Cut Pro for efficient high-resolution workflows or Adobe After Effects for custom motion graphics and complex visual effects.
• Content Repurposing: Strategically chop long-form videos into high-engagement "micro-content" for various social platforms.

2. Social Media Management

• Platform Mastery: Manage and grow presence on Instagram, TikTok, LinkedIn, and YouTube through platform-specific optimization.
• Editorial Strategy: Develop and maintain a content calendar that aligns with real-time cultural trends and business goals.
• Community Cultivation: Moderate comments, facilitate discussions, and manage influencer partnerships to build an active brand community.

3. Digital Marketing & Ad Performance

• Paid Media Strategy: Plan and launch targeted ad campaigns on Meta and TikTok, ensuring video creative is optimized for high conversion.
• A/B Testing: Run experiments on video hooks, thumbnails, and calls-to-action to continuously lower Cost Per Acquisition (CPA).
• Performance Reporting: Use GA4 and native platform tools to track ROAS, retention rates, and engagement, providing weekly actionable insights to leadership

Required Software Stack (2026 Standards)

• Primary Video: Adobe Premiere Pro / DaVinci Resolve.
• Secondary/Speed: CapCut / Final Cut Pro.
• Graphics & Effects: Adobe After Effects / Photoshop / Canva.
• Ad Management: Meta Ads Manager / TikTok Ads Manager / Google Ads