Adobe Experience Platform Specialist

Capgemini Technology Services India Limited

Kolkata/Calcutta

Not disclosed

Work from Office

Full Time

Min. 6 years

Job Details

Job Description

ADOBE EXPERIENCE PLATFORM + ADOBE ANALYTICS + ADOBE TARGET | 6 TO 12 YEARS | PAN INDIA

At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the worlds mostinnovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology experts think outside the box as theyprovide unique R&D and engineering services across all industries. Join us for a career full of opportunities. Where you can make a difference. Where no two days arethe same.

Your Profile

Hands-on experience with Adobe Experience Platform, Adobe Analytics, and Adobe Target.
Strong understanding of customer data platforms (CDPs), data collection methodologies, tagging (including Adobe Launch or Tealium), and real-time personalization strategies.
Proficient in web technologies such as JavaScript, HTML, and CSS (for troubleshooting and tag management).
Strong analytical and problem-solving skills; ability to interpret data into actionablestrategies.
Experience working with APIs, data layers, and server-side tagging is a plus.
Adobe certifications (e.g., Adobe Certified Expert - Analytics Business Practitioner, Adobe Target Business Practitioner) are a strong advantage.

Your Profile

Lead the strategy, implementation, and optimization of Adobe Experience Platform to unify customer profiles and drive cross-channel personalization.
Manage end-to-end deployment and enhancement of Adobe Analytics solutions, including tracking strategies, dashboard/report creation, and actionableinsights generation.
Design and execute personalized customer journeys and A/B tests using Adobe Target, optimizing for conversion, engagement, and retention.
Develop and maintain data schemas, segmentations, and audience management within AEP.
Collaborate with marketing, technology, UX, and product teams to translate business requirements into technical solutions within the Adobe ecosystem.
Monitor platform performance and data integrity; troubleshoot technical issues and ensure best practices are followed.
Provide thought leadership on digital analytics, personalization, and data-driven customer experience innovations.
Stay current with Adobe product updates, industry trends, and emerging technologies.

What youll love about working here

ChoosingCapgemini means having the opportunity to make a difference, whetherfor the worlds leading businesses or for society. It means when the futuredoesnt look as bright as youd like, youhave the opportunity tomake change: torewrite it.
When you join Capgemini, you dont just start a new job. You become part of something bigger. A diverse collective of free-thinkers, entrepreneurs and experts, all working together to unleash human energy through technology, for an inclusive and sustainable future. You can exponentially grow your career by being part of innovative projects and taking advantage of our extensiveLearning & Development programs. With us, you will experience aninclusive, safe, healthy, andflexible work environment to bring out the bestin you!

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion.