Area Sales Manager

Hiring: Area Sales Manager (ASM) – Uttar Pradesh

Location: Lucknow / UP Region

Industry: FMCG – Spices / Dry Fruits / Packaged Foods

Experience: Minimum 5+ Years

Key Responsibilities

Sales & Distribution Expansion

Develop and expand General Trade distribution network across UP.

Drive market penetration up to Tehsil / Block level through distributors and field team.

Appoint and manage distributors / super stockists in key markets.

Ensure product availability, visibility, and secondary sales growth.

Team Leadership

Lead and manage Sales Officers / TSEs / Field Executives.

Conduct joint market visits and strengthen market coverage.

Build a high-performance field sales culture.

Market Development

Expand retail reach in wholesale markets, kirana stores, and local trade channels.

Execute product launches, schemes, and market activations.

Track competitor activity and identify growth opportunities.

Distributor Management

Maintain strong relationships with distributors and key wholesalers.

Ensure healthy billing, stock rotation, and market coverage.

Preferred Candidate Background

Candidates must have minimum 5 years experience in companies dealing in:

Spices brands

Dry Fruits / Premium Food Products

Packaged FMCG Products

Tea / Pan Masala / Cigarette

Regional Namkeen / Local Food Brands

Strong General Trade distribution network businesses

Required Skills & Experience

✔ Strong experience in FMCG distribution handling and market development

✔ Experience in team handling (Sales Officers / TSEs)

✔ Proven ability to develop markets at Tehsil / Block level

✔ Good network with distributors and trade partners in UPE region

✔ Excellent negotiation, leadership, and sales planning skills

✔ Strong understanding of General Trade FMCG sales structure