Digital Marketing Executive

Job Title: Digital Marketing Specialist (Experienced)

Location: Lucknow

Job Type: Full-Time

Experience Required: 2-5 Years

Salary: 20000/- month – 30000/- month

Job Overview:

We are seeking a highly motivated and results-driven Digital Marketing Specialist with a proven track record of developing and executing successful digital marketing campaigns. The ideal candidate will have hands-on experience with performance marketing, content strategy, SEO/SEM, social media management, lead generation, and marketing automation tools.

Key Responsibilities:

• Plan, develop, and implement effective digital marketing strategies across multiple channels including Google Ads, Facebook Ads, Instagram, LinkedIn, and more.
• Monitor and analyze campaign performance, making data-driven optimizations to maximize ROI and reduce CPA.
• Manage SEO efforts (on-page and off-page), ensuring higher organic visibility and keyword ranking.
• Create and manage content calendars, blog posts, and landing pages optimized for engagement and conversion.
• Coordinate email marketing campaigns and automation workflows using tools like Mailchimp, HubSpot, or similar platforms.
• Collaborate with graphic designers, content creators, and developers to align marketing efforts with branding goals.
• Manage social media platforms, schedule posts, and engage with the audience to increase brand presence.
• Conduct A/B testing on campaigns, ad creatives, landing pages, and CTAs to optimize performance.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Key Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of hands-on digital marketing experience.
• Strong proficiency in Google Ads, Meta Ads (Facebook/Instagram), and other ad platforms.
• Experience with SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics platforms (Google Analytics, GA4).
• Solid understanding of content marketing, keyword strategy, and user behavior.
• Knowledge of email marketing platforms and marketing automation.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Certification in Google Ads or Facebook Blueprint is a plus.