Digital Marketing Executive

Key Responsibilities

• Paid Advertising & Campaign Management Plan, create and manage Google Ads campaigns (Search, Display, Performance Max).
• Run and optimize Meta Ads (Facebook & Instagram) for lead generation & sales.
• Keyword research, bidding strategy, ad copy creation & A/B testing.
• Reduce cost per click (CPC) and improve ROI through continuous optimisation.

Analytics & Performance Tracking

1. Monitor campaign performance using Google Analytics, Ads Manager, Search Console etc.
2. Prepare weekly/monthly reports showing traffic, conversions, CTR, CAC and ROAS.
3. Identify insights and implement data-driven improvements.

Social Media & Content Creation

1. Develop content ideas for Facebook, Instagram, YouTube & LinkedIn.
2. Write powerful ad copies, captions, email content & short scripts for marketing videos.
3. Research market trends & competitor activities.

Creative Design (Canva / Graphics)

1. Create visually appealing banners, thumbnails, ad creatives, reels creatives, website banners etc.
2. Work on product creatives, before-after visuals & brand-focused design.
3. Basic knowledge of image editing & branding consistency.