Position Summary: We are seeking a highly skilled and experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. They will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

• Develop and execute digital marketing plans that align with business goals.
• Oversee the management of all digital channels (including our website, social media, search engines, and email marketing).
• Manage and refine the organization’s social media presence.
• Monitor and analyze the effectiveness of marketing content.
• Develop and manage digital marketing campaigns.
• Utilize a range of techniques including paid search, SEO, and PPC.
• Oversee the social media strategy for the company.
• Manage online brand and product campaigns to raise brand awareness.
• Improve the usability, design, content, and conversion of the company website.
• Evaluate customer research, market conditions, and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.