Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness, generate quality leads, and drive conversions. This role requires a mix of creativity, analytical thinking, and hands-on experience with digital marketing tools and platforms.

Key Responsibilities

• Campaign Strategy & Execution
• Social Media Marketing
• SEO & Website Management
• Content & Email Marketing
• Brand & Collaboration

Required Skills

1. Strong knowledge of:
2. SEO, SEM, and social media marketing
3. Google Ads, Facebook/Instagram Ads, LinkedIn Ads
4. Google Analytics, Search Console, and basic reporting dashboards
5. Basic understanding of content marketing, email marketing, and marketing automation tools.
6. Good copywriting and communication skills.
7. Strong analytical skills and data-driven mindset.
8. Ability to manage multiple campaigns and meet deadlines.