Marketing Executive

Job Overview

We are looking for a result-oriented Marketing Executive to lead enrollment drives and brand awareness for our Kidzee center. You will be responsible for planning local events, managing social media, and acting as the first point of contact for prospective parents. 

Key Responsibilities

• Enrollment & Lead Generation: Identify and convert potential leads through cold calling, field visits, and follow-ups to meet monthly admission targets.
• Event Planning & Execution: Organize and manage community events like summer camps, "Mother & Baby" workshops, and preschool exhibitions to showcase the Kidzee iLLUME methodology.
• Local Area Marketing: Conduct catchment area analysis and implement local promotional activities like pamphlet distribution, hoarding placements, and tie-ups with local doctors or toy stores.
• Digital Presence: Maintain the school’s Google My Business profile and manage local Facebook and Instagram campaigns to engage with the neighborhood community.
• Counseling & Relationship Management: Counsel parents on the Kidzee curriculum, resolve queries, and maintain long-term relationships with current and prospective families.
• Market Research: Monitor local competitors and stay updated on education trends to refine marketing strategies. 

Requirements & Skills

• Education: A Bachelor's degree (BBA/B.Com) or 12th pass with relevant experience.
• Communication: Fluent in the local language and English with strong interpersonal and "convincing" skills.
• Technical: Basic proficiency in MS Office and social media platforms (Facebook/Instagram).
• Personal Attributes: Outgoing, creative, and passionate about early childhood education.