Marketing Executive

Job Title: WhatsApp Marketing Executive (B2B Construction Equipment)

We’re hiring a WhatsApp Marketing Executive to drive B2B leads and sales for our import business specializing in DCA power tools, construction machinery, and painting machines. You’ll target dealers across India—focusing on hubs like UP, Maharashtra, and South India—using WhatsApp Business API for targeted campaigns that showcase catalogs, pricing, and demos.

Key Responsibilities

• Develop and deploy bulk WhatsApp campaigns promoting DCA power tools, construction machinery, and painting machines to dealer networks via directories like IndiaMart and trade associations.

• Leverage WhatsApp Business API tools (e.g., WATI or AiSensy) for broadcasts, chatbots, automated follow-ups, and CRM integration to convert inquiries into orders.

• Source and segment dealer leads nationwide; maintain strict compliance with WhatsApp policies to ensure reliable messaging.

• Monitor campaign performance (open rates, replies, sales generated) and provide weekly insights to boost response rates by 25%+.

Required Skills & Experience

• 1-2 years in WhatsApp marketing, preferably B2B sales in tools or machinery; hands-on with API platforms and proven campaign results.

• Strong Hindi/English skills for crafting compelling dealer pitches on power tools, heavy equipment, and painting solutions.

• Proficient in Excel/CSV for lead management and basic analytics; familiarity with construction equipment a plus.

• Remote role, prioritizing Lucknow/UP candidates for seamless collaboration.

Be part of a scaling import business reaching dealers pan-India.