Marketing Manager

Job Title: Marketing Manager – R.S. Medical Centre

Location: Gosainganj Near Purvanchal Expressway, Sultanpur Road

Role Overview

We are seeking a dynamic and strategic Marketing Manager with deep knowledge of rural healthcare needs and the complete process of Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY). The ideal candidate will design and execute rural marketing strategies to increase patient awareness, drive hospital outreach, and convert leads into long-term patient relationships.

Key Responsibilities

- Rural Healthcare Marketing

 - Develop and implement marketing strategies tailored to rural populations, focusing on accessibility, affordability, and trust-building.

 - Conduct patient behavior analysis in rural areas to identify healthcare gaps and opportunities.

 - Build awareness campaigns around preventive healthcare and hospital services.

- Ayushman Bharat Expertise

 - Guide patients through the full Ayushman Bharat process, from eligibility verification to claim settlement.

 - Collaborate with hospital administration to ensure smooth onboarding of Ayushman Bharat beneficiaries.

 - Train staff on Ayushman Bharat protocols and patient communication.

- Lead Generation & Conversion

 - Design campaigns to attract rural patients and convert them into hospital visits.

 - Establish referral networks with local clinics, NGOs, and community leaders.

 - Monitor lead conversion metrics and optimize strategies for higher patient inflow.

- Strategic Planning

 - Create impactful rural outreach programs (health camps, awareness drives, mobile clinics).

 - Leverage digital and offline channels for maximum reach in rural communities.

 - Develop partnerships with government bodies and local organizations to expand hospital visibility.

Qualifications

- 3+ years of experience in healthcare marketing, preferably in hospital or rural healthcare settings.

- Strong knowledge of Ayushman Bharat PM-JAY processes and compliance.

- Proven track record in rural marketing strategy and lead conversion.

- Excellent communication skills in English and Hindi (regional language proficiency preferred).

Key Skills

- Rural patient engagement & community outreach  

- Ayushman Bharat process management  

- Strategic marketing & campaign execution  

- Lead generation & conversion optimization  

- Relationship building with rural stakeholders  

Impact of the Role

This role is pivotal in bridging the gap between hospitals and rural communities. By combining Ayushman Bharat expertise with innovative rural marketing strategies, the Marketing Manager will ensure that quality healthcare reaches underserved populations while driving hospital growth.