Pre-Counselor/Academic Counselor

JD for Pre-Counselling Executive (Junior Academic Counsellor)

Work Location : Office Salary : INR 13K to 16K + Monthly incentives upto INR 4000

Other Benefits : PF & ESIC

Job Purpose

The Pre-Counselling Executive is responsible for initial interaction with prospective students, understanding their basic profile, qualifying leads, and scheduling them for detailed counselling with Academic Counsellors. This role ensures only quality and relevant leads are passed to the counselling team

Key Responsibilities

Lead Handling & Student Interaction

• Make outbound calls to prospective students (Major Working Professionals)

• Explain basic information about higher education programs (UG/PG/Online/Study Abroad)

• Understand student requirements such as qualification, experience, budget, and interest

Profiling & Lead Qualification

• Conduct pre-counselling profiling as per defined SOP

• Identify eligibility and interest level of the student

• Ensure accurate data entry in CRM (Lead Management System)

Appointment Scheduling

• Schedule appointments or callbacks for detailed counselling

• Share complete and correct student profile with counsellors

• Follow up to ensure students attend scheduled counselling sessions 

Data & Process Compliance

• Maintain proper call logs, notes, and follow-up status

• Achieve daily/weekly call and profiling targets

• Follow company scripts, quality standards, and compliance guidelines

Coordination & Reporting

• Coordinate with Counselling, Marketing, and Operations teams

• Share feedback on lead quality and common student concerns

• Provide daily performance and productivity reports to the team lead

Key Performance Indicators (KPIs)

• Number of calls connected

• Profiling accuracy (%)

• Qualified leads passed to counsellors

• Appointment show-up rate

• Data accuracy in CRM

Required Skills & Competencies

• Good communication skills (Hindi & English preferred)

• Basic understanding of higher education programs

• Strong listening and questioning skills

• Ability to handle objections and student queries

• Basic computer knowledge and CRM handling