Relationship Manager (Sales And Marketing)

Role Objective: To build trust, relationships, and local presence for a senior-only group tour company by engaging with senior communities, RWAs, associations, and ambassadors. The role focuses on relationship-building, community outreach, and lead nurturing rather than only direct sales.

Key Responsibilities :

1. Relationship Building & Community Engagement

Build long-term relationships with senior citizens in the city

Regular visits to:

RWAs (Resident Welfare Associations)

Senior citizen groups

Morning walk groups

Retired employee associations

Act as a friendly and trusted point of contact for seniors in the local area

2. Ambassador & Referral Network Development

Connect with seniorworld ambassadors from past travelers

Make relationship with ambassadors through regular interaction

Support ambassadors with:

Company introduction material

Maintain a healthy referral pipeline through relationship management

3. Local Collaborations & Tie-ups

Develop collaborations with:

RWAs and housing societies

Senior clubs and associations

Wellness centers, clinics, yoga centers

Coordinate small awareness sessions or meet-ups

4. Lead Generation & Nurturing and Sales

Generate leads through community interaction

Nurture leads by:

Explaining tour concepts patiently

Addressing senior-specific concerns (comfort, safety, health)

Connecting interested seniors with the central sales team

Ensure proper handover of qualified leads to the sales/booking team

5. Reporting & Data Maintenance

Maintain records of:

Community visits

RWAs contacted

Leads generated

Ambassador interactions

Submit simple weekly/monthly activity reports

Key Performance Indicators (KPIs)

Number of community/RWA visits per month

Active ambassadors onboarded

Leads generated through relationships

Conversion support (indirect contribution)

Repeat interactions with senior groups

Candidate Profile Experience & Background

3–7 years experience in:

Community relations

Relationship management

Field outreach / coordination roles

Experience with senior citizens, housing societies, or community work preferred

Skills & Traits (Very Important)

Excellent listening and interpersonal skills

Patient, calm, and empathetic nature

Comfortable interacting with senior citizens

Trust-building mindset (not hard-selling)

Willingness to travel locally within the city

Basic digital skills (WhatsApp, calls, simple reporting)

What This Role Is NOT

Not a pure sales or target-heavy role

Not cold calling or aggressive selling

Not desk-bound

Why This Role Is Critical

Acts as the local face of the company

Builds trust before sales conversations begin

Creates a sustainable senior referral ecosystem