Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns to increase brand awareness, drive traffic, and generate leads. You will work across multiple channels, including social media, SEO, email marketing, and paid advertising.

Key Responsibilities:

· Develop and execute digital marketing campaigns: Manage SEO, PPC, social media, email marketing, and other digital channels.

· Create and curate content: Develop engaging, original content for blogs, social media, emails, and other platforms to increase engagement.

· Monitor and analyze campaign performance: Track and analyze KPIs using tools like Google Analytics, social media insights, and other relevant metrics to ensure campaigns are meeting goals.

· SEO and SEM Optimization: Implement strategies to improve organic search rankings and manage paid search campaigns.

· Social media management: Plan and execute social media strategies, including content creation, scheduling posts, and engagement with followers.

· Email marketing: Design and send email campaigns, track open rates, CTR, and conversions.

· Collaborate with cross-functional teams: Work with design, content, and sales teams to create a unified digital marketing strategy.

· Stay updated on digital trends: Keep up with industry trends and new digital tools and strategies to continually improve campaigns.

Key Skills & Competencies:

• Proficiency in SEO, SEM, Google Ads, and Google Analytics
• Strong knowledge of social media marketing across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)
• Experience with email marketing tools (Mailchimp, HubSpot, Zoho, etc.)
• Hands-on experience in content creation, copywriting, and campaign management
• Familiarity with paid advertising (PPC, display ads, retargeting campaigns)
• Understanding of marketing automation tools and CRM integration
• Ability to analyze campaign performance metrics and generate actionable insights
• Strong graphic sense and coordination with design teams for creatives
• Knowledge of financial products and market trends (Mutual Funds, PMS, Insurance, Demat & Trading Accounts, Bonds, etc.) - Additional
• Excellent communication, creativity, and project management skills
• Up-to-date with the latest digital marketing trends, algorithms, and tools

Qualification & Experience:Any GraduateMinimum 5+years in digital marketing industry

Interested Candidates can share their updated CV at careers@pawealth.in