Position: HEAD OF MARKETING: ECOMMERCE AND DIGITAL MARKETING

Company: EASTMAN

Website: www.eastmanhandtools.com

Reporting to: Reema Jain, Director of Marketing

Location: GT ROAD, LUDHIANA. Near sahnewal airport.

Salary: 60k to 80k per month.

Key Responsibilities

1. Ecommerce Strategy: Develop and execute comprehensive ecommerce strategies to drive online sales, revenue growth, and customer engagement.

2. Digital Marketing: Develop and execute digital marketing strategies across various channels, including social media, email, paid advertising, and search engine optimization (SEO).

3. Team Management: Lead and manage a team of ecommerce and digital marketing professionals, providing guidance, support, and development opportunities.

4. Online Platform Management: Oversee the management of ecommerce platforms, including website design, user experience, and functionality.

5. Data Analysis: Analyze data and metrics to inform ecommerce and digital marketing decisions, optimize campaigns, and improve customer experience.

6. Collaboration: Collaborate with cross-functional teams, including sales, product, and customer success.