Digital Marketing Manager

1. Lead Generation

• Plan and execute campaigns to generate leads for:
• TMDSuite POS Software
• OpenCart services
• OpenCart extensions
• Create landing pages and marketing funnels.

2. Digital Marketing Campaigns

• Manage and optimize:
• Google Ads
• Meta (Facebook / Instagram) Ads
• LinkedIn Ads (optional)

3. Email Marketing

• Run marketing campaigns to our 8000+ customer database.
• Create newsletters, promotions, and product updates.

4. Content Marketing

• Plan and publish:
• Blog articles
• Product tutorials
• Marketing content for website

5. Social Media Marketing

• Manage company presence on:
• YouTube
• Instagram
• LinkedIn
• Facebook
• Plan weekly content calendar.

6. SEO Optimization

• Improve organic traffic through:
• keyword research
• on-page SEO
• backlink strategies.

7. Performance Tracking

• Track marketing metrics such as:
• leads generated
• campaign ROI
• website traffic
• conversion rates.

Required Skills

• Experience in SaaS or software product marketing
• Strong knowledge of:
• Google Ads
• Meta Ads
• SEO
• Email marketing tools
• Experience with analytics tools (Google Analytics, Search Console).
• Ability to create and manage lead funnels and landing pages.
• Good understanding of content marketing and social media growth.

Preferred Skills

• Experience marketing SaaS or POS software
• Knowledge of eCommerce platforms like OpenCart / Shopify / WooCommerce
• Basic understanding of conversion optimization

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

• Leads generated per month
• Website traffic growth
• Campaign ROI
• Customer acquisition cost
• Conversion rate improvements

candidate must have 1 year+ experince

candidate must be located from ludhiana