Field Marketing Executive

Position: Field Marketing Executive / Manager

Company: Inception Design Studio

Duration: 2013 – Present

Industry: Advertising & Marketing

Job Summary

Responsible for planning and executing field marketing strategies to promote client brands, increase market penetration, generate leads, and strengthen brand visibility across assigned territories. Acted as the bridge between clients, creative teams, and target audiences to ensure successful on-ground campaign implementation.

Key Responsibilities

Planned and executed on-ground marketing campaigns, activations, and promotional events.

Coordinated with creative and design teams to align field execution with brand strategy.

Managed vendor relationships, event logistics, and promotional material distribution.

Conducted market research and competitor analysis to identify growth opportunities.

Developed territory-wise marketing plans to maximize brand outreach.

Generated leads and supported sales teams in conversion strategies.

Monitored campaign performance and prepared ROI and effectiveness reports.

Built and maintained relationships with clients, retailers, and channel partners.

Supervised field staff, promoters, and brand ambassadors.

Ensured brand compliance and quality standards during all marketing activations.

*Skills & Competencies:*

Field Marketing Strategy

Brand Activation & Promotion

Event Management

Market Research & Analysis

Client Relationship Management

Team Leadership

Budget Management

Vendor Coordination

Communication & Negotiation Skills