Marketing Executive

Job Summary

The Marketing Executive is responsible for developing, implementing, and executing marketing strategies to promote the company’s products or services, increase brand awareness, and drive customer engagement. This role involves market research, campaign management, digital marketing, and collaboration with cross-functional teams to achieve business objectives.

Key Responsibilities

• Develop and execute marketing campaigns across digital, print, and social media platforms.
• Conduct market research to identify trends, competitor activities, and customer insights.
• Manage and update the company’s website and social media profiles to ensure consistent brand messaging.
• Create engaging marketing content such as blogs, newsletters, press releases, and promotional materials.
• Coordinate events, trade shows, and product launches to enhance brand presence.
• Monitor and report on campaign performance, analyzing metrics to measure effectiveness and ROI.
• Collaborate with sales teams to align marketing strategies with sales goals.
• Support SEO, PPC, email marketing, and other digital initiatives.
• Manage relationships with external agencies, vendors, and media partners.
• Stay current with emerging marketing trends and technologies.