Regional Sales Manager

About Us:

We are a growing kidswear fashion brand based in India, focused on stylish, high-quality apparel for children. As part of our next growth phase, we are planning a pan-India expansion through a franchise-owned brand store (FOFO/FOCO) model.

Role Overview:

We are looking for an experienced professional to design, launch, and scale our franchise business model. This is a leadership role responsible for end-to-end franchise strategy, franchisee acquisition, store launch, and operational success.

Key Responsibilities:

Franchise Model Development

Design and structure the franchise business model (FOFO / FOCO / Hybrid)

Define franchise commercials, CAPEX, ROI, margins, fee structures, and agreements

Create franchise SOPs, manuals, and operational frameworks

Franchisee Acquisition

Identify, evaluate, and onboard franchise partners across Tier 1, Tier 2 & Tier 3 cities

Build a strong franchisee pipeline through brokers, consultants, exhibitions, and networks

Conduct franchisee meetings, presentations, and negotiations

Store Launch & Retail Operations

Oversee end-to-end store rollout (location approval, store design, opening)

Coordinate with design, supply chain, merchandising, and marketing teams

Ensure brand consistency and strong customer experience across stores

Franchise Relationship Management

Act as the single point of contact for franchise partners

Monitor store performance, sales, inventory, and profitability

Drive corrective actions, audits, and continuous improvement

Growth & Expansion Strategy

Prepare city-wise and state-wise expansion plans

Track KPIs, franchise performance dashboards, and MIS

Recommend improvements in pricing, merchandising, and marketing for retail success

Candidate Profile:

Proven experience in franchise development for retail or fashion brands

Strong understanding of Indian retail real estate and store economics

Hands-on experience in launching and managing franchise-owned stores

Excellent negotiation, communication, and leadership skills

Entrepreneurial mindset with strong execution capability

Preferred Background:

Apparel / Kidswear / Footwear / Lifestyle Retail

Experience with brands expanding via franchise model in India

What We Offer:

Opportunity to build and scale a national franchise network from the ground up

Leadership role with high ownership and growth potential

Competitive compensation + performance-linked incentives