Copy Writer

Job Summary

The Copywriter plays a key role in developing persuasive, conversion-focused messaging for digital marketing campaigns. This role involves crafting high-impact ads, landing pages, and compelling calls-to-action (CTAs) that effectively communicate the brand’s promises and drive measurable results. The ideal candidate is a versatile writer with a strong command of language, a deep understanding of buyer psychology, and the ability to balance creativity with strategic objectives.

Key Responsibilities

·        Write compelling ad copy for various marketing campaigns.

·        Craft persuasive CTAs to optimize campaign performance.

·        Collaborate closely with designers, marketers, and product teams to develop creative briefs and integrated campaign content.

·        Proofread, edit, and refine content drafts to ensure clarity, accuracy, and impact.

·        Maintain consistency with brand voice and messaging guidelines across all content.

·        Develop copy for email marketing workflows and promotional campaigns.

·        Conduct research on consumer psychology and emerging marketing trends.

·        Create copy for PPC and performance marketing campaigns.

·        Adapt messaging for diverse platforms, including web, social, email, and paid media.

·        Track and interpret the performance of copy-driven campaigns; contribute to A/B testing and optimization efforts.

Required Skills & Competencies

·        Strong grammar, writing, and editing skills.

·        Solid understanding of copywriting psychology and persuasive techniques.

·        Familiarity with ad platforms and digital marketing ecosystems.

·        Ability to benchmark competitor content and identify differentiation opportunities.

·        Basic knowledge of SEO writing and keyword integration.

·        Experience with CMS platforms and content publishing.

·        Understanding of content funnels and user journey mapping.

·        Proficiency with research, editing, and A/B testing tools.

Personal Attributes

·        High creativity and ideation ability.

·        Strong attention to detail.

·        Excellent persuasion and communication skills.

·        Collaborative mindset with the ability to work cross-functionally.

·        Adaptability to switch tones and styles based on brand or campaign needs.

Preferred Qualifications (Good to Have)

·        Experience in storytelling and narrative-driven content.

·        Scriptwriting knowledge for video or multimedia campaigns.

·        Awareness of neuromarketing principles and trends.

·        Familiarity with AI-assisted writing and content tools.

·        Experience working on global or multilingual campaigns.

Bring your updated CV & Passport size photocopies