Digital Marketing Executive

Key Responsibilities:

• Plan, execute, and monitor digital marketing campaigns across Google, Facebook, Instagram, YouTube, and other digital platforms.
• Manage social media pages and handle content posting, engagement, and brand consistency.
• Create and manage paid ads campaigns (Facebook Ads / Google Ads) to generate leads and increase brand visibility.
• Work with creative/design team for ad creatives, banners, reels, motion graphics, and product promotions.
• Track performance metrics such as reach, impressions, CPC, CTR, conversions, and provide reports.
• Perform basic SEO tasks including keyword research, on-page optimization, and page ranking improvements.
• Coordinate with sales/marketing teams for promotional activities, festival campaigns, and customer engagement.
• Monitor competitor activities and market trends to improve campaign strategies.
• Manage website updates, landing pages, and lead tracking tools.
• Handle WhatsApp Business / CRM messaging for promotions and customer communication.

Required Skills:

• Knowledge of Facebook Ads Manager, Google Ads, Analytics, and SEO tools.
• Experience with social media platforms: Instagram, Facebook, YouTube, LinkedIn.
• Creative and analytical mindset with ability to read campaign insights.
• Basic video/reel editing skills are an added advantage.
• Strong communication and coordination skills.