Responsible for  % increase in business through marketing activities planned & executed for the branches of  various categories in the region- NCA

Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.

Innovative marketing Ideas initiated as per regions/local requirement

 

 

Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch  : Product display, In-Branch Branding, Standee,  Arch , Banners  and Glow signs up keeping liaising  through Admin

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through  marketing initiatives.

Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

 

 

Identify the branch based on the date of launch against the Business growth in terms loan dispersed  i.e. Above 2 years branch 8 Cr of business to happen.

Create Visiblity and awareness for the branch through Marketing initiatives.

 B2CManagement

Prepare on-ground event calendar for the Region

Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

Responsible for driving promotion activities in branch catchment areas.

Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)

Monitor and report Daily activity

Analyze and report effectiveness of POSM usage in Branch &  Van Marketing and  Consumer promotion Activity & Melas etc

Productivity and cost effective analysis

Branch Visit Report