Marketing Incharge

Marketing Executive is a core delivery professional responsible for executing a brand’s day-to-day marketing activities across digital and traditional channels. The role has evolved into a "hybrid" position requiring a blend of human creativity, strategic judgment, and fluency in AI-powered tools to drive measurable business growth. 

Core Responsibilities

• Campaign Execution: Planning and launching multichannel campaigns (social, email, paid ads) that align with overarching business goals.
• Content & Branding: Creating engaging, expert-driven copy and multimedia content while ensuring brand consistency across all platforms.
• Market Intelligence: Conducting research on customer trends and competitor activity to define target audiences and identify new opportunities.
• Digital Management: Updating website content via CMS (e.g., WordPress), managing social media communities, and optimizing for Search Engine Optimization (SEO).
• Data & Analytics: Tracking performance metrics (KPIs) using tools like Google
• Analytics 4, pulling reports, and providing actionable insights for strategy optimization.
• Stakeholder Liaison: Coordinating with internal teams (sales, product, design) and external agencies or vendors to ensure cohesive campaign delivery