Zonal Marketing Manager

Company Name – Muthoot Fincorp Limited

Job Title – Zonal Marketing Manager

Grade – MM3

Designation – Manager

Span Of Control – NA

Our Brand Purpose

To transform the life of the common man by improving their financial wellbeing 

 Job Purpose 

The purpose of the role is to timely and accurately complete operational HR processes for all employees. The role incumbent is expected to work closely with finance, and Zonal HR for timely inputs. 

 Key Job Responsibilities 

•             Be: The Marketing Leadership and the SPOC at the Zonal level & Be the lead for PR and Internal Communication too

•             Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)

•             Implement brand initiatives & Be: Custodian of brand guidelines

•             To: Contribute marketing perspectives & thinking at the zonal level towards building & executing wholistic business plans & activities

•             To: Manage Marketing MIS/Insights at the zonal level and Oversee execution and track outcomes & metrics                     

•             To: Lead development of branch specific and – within that – customer-segment specific BTL Plans

•             Implementation of Central Marketing programmes with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations

•             Identifying, empanelling and managing marketing services agencies at zonal and – if required – at even granular level

•             To: Define, drive and follow a process for collecting & sharing market information, including competitive information

•             Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives

  Culture at Muthoot Pappachan Group

We do everything to gain and maintain the “Trust” of all the stakeholders and don’t do anything to loose their “Trust”. Trust is the overarching “Core Value”, one which, our other values have been built. 

Our Core Values 

Integrity

• Asking oneself before saying, doing or deciding on anything, whether it’s passing the test of integrity
• No unethical shortcuts, to save time, money and energy
• Strict adherence to regulatory and other statutory bodies guidelines 
• Transparency in all business deals
• Offer solutions to customers on the basis of their needs only
• Encourage people to highlight any practices that go against this core value

Collaboration

• Genuinely believe & treat the organization as your family
• Encourage people to build healthy professional relationship with members of other departments and functions
• Welcome feedback from other departments
• Encourage people from other departments to join for brainstorming sessions
• Look at the big picture (organization goals) rather than limiting the vision to the individual / department goal
• Help others to achieve their goals / tasks

Excellence

• Maddeningly pursue excellence
• Look for best outcomes before finalizing the approach
• Maintain a constructive and critical mindset to gauge & ensure quality 
• Open for constructive feedback from others to refine the final output
• Benchmark against the best only, should not be basis convenience
• We should look for continuous improvement
• Recognize and appreciate, if we observe any superior performance 
• Don’t get settled for less at any cost – display the go getter attitude
• Encourage people to stretch in order to achieve excellence

Building on the bedrock of Core Values, below are the other key constituents of the “Culture Code”

• Honesty
• Humility 
• Empathy 
• Empowerment
• Agility
• Ownership
• Fresh Thinking & Continuous Renewal
• Inclusion
• Work-Life Balance