Zonal Marketing Manager

Role & responsibilities

• Develop and implement zonal marketing strategies to support sales and brand objectives.

• Plan and execute local marketing campaigns, events, and showroom-level promotions in coordination with the central marketing team.

• Work closely with the sales and operations teams to identify regional customer preferences and market opportunities.

• Manage ATL/BTL activities including hoardings, newspaper ads, in-store branding, flyers, and outdoor promotions.

• Liaise with creative agencies, media planners, and vendors for region-specific marketing requirements.

• Monitor and report campaign performance, ROI, and customer response for continuous improvement.

• Ensure uniform branding and communication across all retail touchpoints in the zone.

• Support digital marketing activities by sharing region-specific insights and content.

• Handle local PR activities, showroom launches, and influencer collaborations.

• Ensure timely delivery of marketing materials and adherence to allocated budgets.