Field Marketing Executive

ROLE OVERVIEW

The Field Marketing Executive works as an active member of the on-site sales team. This role is not digital or back-office marketing. The executive directly engages with customers at the project site and supports plot sales using buyer psychology, marketing thinking, and ground-level customer understanding.

ROLE OBJECTIVE

To support and drive on-site plot sales by engaging customers directly at the site, understanding buyer psychology and intent, and assisting the sales team in converting prospects into bookings.

KEY RESPONSIBILITIES

• Engage walk-in customers and inbound site-visit prospects

• Assess buyer intent, budget comfort, and decision readiness

• Support sales consultants during plot explanation and site walkthroughs

• Reinforce key value points in a simple, confidence-building manner

• Assist in follow-ups and closure activities

• Collect and share buyer objections, concerns, and feedback

LANGUAGE & COMMUNICATION

• Kannada – Mandatory

• Telugu & English – Preferred

• Clear, polite, and persuasive communication style

SKILLS & COMPETENCIES

• Strong interest in customer psychology and buying behavior

• High emotional intelligence (EQ)

• Good listening and observation skills

• Comfort working in a sales-driven environment

• Ethical, trust-first selling approach